03 ROSA CHARMOSA
ABOUT
ROLE
From the rose tinted world of Rosa Charmosa Dewy Cream, a playful and sensorial retail experience was imagined to introduce product discovery, testing and self expression. The rose-led touch points and moments of interaction introduced the product into the broader cream portfolio of Sol de Janeiro.
Visual Merchandising Design | Creative Concepting | 3D Modeling | Rendering | Spatial Design | Product Merchandising | Messaging Hierarchy | Material Exploration | Modular Kit of Parts | Global VM Guidelines | Regional Adaptation
@ Sol de Janeiro
THE DESIGN
The whimsical rose world layered with merchandising and interactive touch points helped create a space that feels playful, feminine and unmistakably Sol.
MERCHANDISING DETAILS
Each layer of the site was designed intentionally with discovery in mind, down to the smallest product interactions. Custom testers and tactile storytelling elements reinvented how consumers could touch and explore the product making even the most functional moments feel considered and experintial.
