At the Dove Pit Stop, all underarms ride free - so no one needs to let underarms get under their skin! Partnered with Dove, the ultimate Pit-Stop for NYC commuters was curated as a subway-inspired pop-up located in Chelsea Plaza. Complete with Deo stations, interactive activations, and empowering photo opportunities, this pop-up served as a one-stop shop for people on the go in need of a pick-me-up. Attendees could take a break from the heat and grab a “Pit Kit” to help them embrace their pits and celebrate their own unique beauty.