02 BADALADA
ABOUT
ROLE
Inviting participation, discovery and play, the world of Badalada translates the energy of the launch into physical brand moments. The product story extends beyond a typical display through consumer engagement modules that create more memorable ways to interact with the brand. The package functions as a flexible system that scales across regions whether an element lives independently or within a larger retail environment.
VM + Experiential Design | Creative Concepting | Consumer Engagement Design | 3D Visualization | Spatial Design | Modular Design Development | Brand Storytelling
@ Sol de Janeiro
PRESENCE
The physicality of Badalada mimics the movement and liveliness of the campaign, encouraging all consumers to feel alive within their own bodies.
CE MODULES
Individualized consumer engagement modules explores the consumers experience through a multi-sensory journey.
RETAIL WINDOW
GONDOLA ADAPTATION
FOS TABLE
HIGHLIGHTER UNIT
CASHWRAP
PRESENCE
Visual merchandising guidelines were scaled across the entirety of the brands fixture package.