01 FREESTANDING STORE
ABOUT
ROLE
As an evolution of Sol de Janeiro’s global retail presence, this freestanding store concept evokes a harmony between the brand’s warmth and Brazilian point of view with bold brand moments and intuitive product discovery. The space acts as a complete expression of the brand with architectural language built to feel distinctly Sol.
Creative Concepting | Retail Experience Design | Spatial Design | 3D Visualization | Fixture Development | Material & Finish Direction
@ Sol de Janeiro
Select project details have been redacted for confidentiality.
MATERIALS
Material study in warmth and ease, blending organic architecture, tropical greenery, sculptural wood and sun drenched color.
SYSTEM
Designed as a flexible retail system, the concept scales across a range of footprints while maintaining key architectural forms, materials and brand moments.
PRESENCE
Retail language was defined by an ownable Sol presence explored through a range of spatial, material and architectural direction. The store performs across all scales to create a physical, transformative experience.
